Brands and brand’s presence online always runs the risk of being too one dimensional, too plastic, robotic as well as soulless. Andhika Pramuthya believes in exploring the depths of possibilities in expanding the scope, definitions, character and preferences of these presences online, and of course, on social media platforms in general
Pushing the envelope is not our intention in this regard, but realistically speaking, in the content creation world and everything online media we live in today, it’s not too flagrant nor inscopicous of a stance, to be more retrospective as well as expansive in defining how the brand should write itself known online and on the preferred platforms strategically. It’s not soo much of a choice really, we have to ask ourselves again and again, as to what does the brand and the organisation do, what it stands for and where it is going
More than that, to be believable, being all too adverti-sy or market-y will not do it. It would serve to deter potential customers and brand loyalists to relate more humanely, as in to engage organically, with the said brands and the looming organisation that bore them
The full expanse approach that Andhika Pramuthya believes in is slowly coming to terms with the identity and the organisation, and the people that shapes it everyday. It’s not about pushing the agenda that all organisation should prepare themselves to be all out editorial-ly in its content aproach, but we feel that, at times, that is the most justifiable approach that could really exhibit the full spectrum of what an organisation is – which is more than brands, a name or a collective sets of people
It is the idea behind all of these that will eventually have the definite power to engage, move and also inspire the larger public or even the smallest of groups to rally along the crusades and causes that they believes in along with those of the organisations themselves
In this era of attention economy, pull factors, engagements, even likes and follows, that will lead to eye ball counts and view times, are all connected to the very idea of getting the audience to participate in the activities presented, to a certain point
If it is about entertainment, whether it is a mystery to solve or a dish waiting to simmer and cooked, it is always a mixture of anticipation, mysteries waiting to be solved and overall delight that comes with the conclusions of the presentations. We believe, every organisation that comes to terms with their peacefulness agenda as an entity as well as a cause, should very well explore the extreme as well as the given possibilities, of what it takes to take an ordinary organisation to become a fully functional, thriving and sensational Peaceful Organisation
To deliver such missions, needs proper and excruciatingly detailed plannings. That’s why we mentioned the probabilities of organisations as a whole, to take a leaf of how editors and producers of magazines, papers and programs, as well as todays’s content creators, do their editorial and content plannings well ahead of time, sometimes, even more than a year, although less likely
With these types of mindsets, corporate communications, Public Relations as well as HR, could no longer be relegated to just doing respective tasks, but being forced to communicate more intensely to ensure the works are well executed when it comes to content creation of the highest quality that the organisation can produce
Sharing every facets of the organisation’s operations will be cumbersome, especially wihout yes, proper planning and direction. Showing rather than telling, as well as great scripting and production values will not only give potential audiences glimpses of the organisation’s behind the scenes activities, but may provide a more humanistic and inspiring take on organisation’s works that goes into producing brands, products and services
There are a few components, issues and topics that can be considered in dissecting what needs sharing and how to go about it. Below are some of the examples :
+ Multiple angle stories in regards to the brand, the particular product and what goes in making it into a reality
+ The brand, products and services can also be presented from the areas of leadership discussions, market risk takings and opportunity makings, customer testimonials, overcoming challenges, as wel as community and marketing stories that goes along with it
+ The brand, products and services can also be doyens of something bigger than it is, sort of like sponsors, partners, where talk shows, discussion with select content creators as well as activists can share the limelight and support each other by discussiong something meatier than just sales projections and sales growth facts
+ Brands, products and services can also delve in deeper into niche topics and issues and really be the champion of it. It may start small but with increased content, interactions and follows, tribe making, is not entirely impossible, around such strategic issues. Although some may be temporary, it could prove on point, of how the brand, and the organisation, are always updating itself with relevant topics and issues close to he real publics
