Archiving beautiful and eventful moments, or in some cases, staging and reenacting them, are not easy, especially with no specific directions and creative plannings
Andhika Pramuthya adheres to the Peacefulness agenda, which is, assisting organisation to store wonderful moments in their road to Peaceful Organisation destination. In this particular journey, examples of pictures or large swathe of it that relates to Happiness, Mindfulness and Purposefulness, to name a few, that relates to what makes organisation Peaceful, are shared with the public or with select groups of audiences
Directing photography sessions to depict Happines, may seem phony to some but these practices have been carried out by advertising agencies to denote particular brand’s association with said zestiness, fun and joy. Why can’t Peaceful Organisation borrow from that practice and request photogaphers and videographers to be more aware of Happiness, Mindfulness as well as Purposefulness moments to capture?
Having photographers and videographers briefed regarding organisation’s overarching missions and goals, well beyond just mere event and launch capture, will definitely bring more value and possible better quality captures that can be used more widely than just event coverage purposes
Instagram per se, are replete with stock photos worthy captures that depicts great workplace environment, camaraderies as well as vibe. It is noteworthy that such photography direction, which may as well often be reserved for annual report books and suchs are now making more headways into general public’s consumptions
This is the new corporate credo – revealing strategically placed moments without revealing too much. Most of yesteryears, because the non existence of social media, are filled with organisaiton copying what other organisations are doing – pictures are for galleries (even most don’t get timely updates), some for website main pages ( many still resort to stock photos for this exercise) and colaterals. Most good pictures, even good ones, are forever hidden, deleted and destroyed. Now, with the social media platform era, those photos may be given second lives but as often as not, many organisations are still stucked in the 90s and way back to 80s, when it comes to corporate picture sharings. They are too secretive or money pinching for their own good
These lack of initiatives, or more, lazy to wake up to the era of social platform needs, breeds more than just complacency, it shows contempt to the new generation of content consumers who are not just open, but hungry to learn, and ride the journey with their beloved and trusted brands. Without proper content constant updates, in this case, moments captured through lens, be it photos or videos, readers and consumers alike will grow apathy and frustrated to the overall lack of content, which is a kind of insult to them
These frustrations will later on grow into deeper dissapointments, later, distrusts, and evolve into ignorance and hate. These scenarios won’t even take days. In this era of everything split seconds, love can turn into hate or total ignorance in a matter of minutes, if not seconds, depending on how fast or how slow the internet is. We can reminisce those so called good old days when organisations and brands are not so harshly judged like they are today but that’s just laziness. We can’t go back to those so called good old days. We might as well celebrate this age of democratisation of reachs, internet spaces and freedom to say and present in much however we want
Detailing the plans for picture and video contetents throughout the year will mean that post updates on social media platforms are never too dependant on independent organisation events – chasing the event committees or personnels to give you those pictures so that they can be posted in timely fashion on the apps or online sites. Proper own pictures and video creation plannings will enable an almost inexhaustible source of corporate or organisation moments to be shared strategically with select audiences at opportune designated moments. No more scurrying, begging for pictures and videos, most of the time
Areas of Organisation Moments that can be considered in the content architecture plannings are:
+ Beautiful almost candid, natural human touch moments of events
+ Tenacity and vigour of brand or product launch or in the making processes, captured in its essence
+ Satisfied and content visages of customers, vendors and communities that supports the organisation as a whole, and the brands they grew loyal to as time goes by
+ Everyday work atmosphere that delivers Happy, Mindful and Purposeful angle and personafication
