The overall Public Relations Campaign looks at all niche and also at large positive effects the campaign can bring forth for the goodness of the organisation. Although partnerships nowadays have been hijacked to mean influencers and content creators at large, initially, the goal of strategic partnership is about strengthening the organisation’s will, causes and presence in ways that bore similarities and would be strengthen or positively affected by the partner organisations
Partner organisation can run the gamut from art galleries to community or social entrepreneur startups, the potentials are limitless, but sadly and realistically, our resources and time is not. Choosing the right partner is not all about strength, or as finicky as choosing criteria for upcoming brand ambassador. It is, as always, about opportunity and sentiments shared
Be it with a certain media powerhouse, with some commitments involved or demanded, to burgeoning indie media house that also acts as talent scouter and performing arts crusader. The secret is to spot a gem when one sees it or envisions the overall public sentiments that may come forth as a result from said possible corroborations. Of course, at Andhika Pramuthya, we champion the patronage movements, on select local culture, history and art causes, and that is just the beginning and organisations should not limit themselves to only these possibilities
The possible end goals of said partnerships, or patronages in our case, is to infuse positive stories from such collaborations, contributing back to the society with hard earned corporate resources as well as select employees’ times and dedications
Partnerships can also be about innovation and partnering with R&D focused research houses can spell wonders, but we digress a bit here as we also believe that partnering with craftsmen and certain local culture crusaders, could also give that, by having local know how and sentiments in terms of building the next big solutions for the organisation later. Sometimes, the roads to great discoveries are not the usual trodden and set paths, we encourage these patronages less trodden paths for example because we believe, it bears a lot of hidden local intelligence and wisdom that can be used for later references and know hows in engineering not just mere marketing, advertising, and Public Relations unique future campaigns, but perhaps, ingenious products and services that speaks true to the need of Malaysians and locals alike
Areas of possible campaign partnerships :
+ Media, social platform super content creators, influencers and blogger/vloggers
+ Community activists, social entrepreneurs and community building programs
+ Innovators, brands renown for creativity and disruptors
+ Passionate cause crusaders across all fields that doesn’t overlook sensitive issues
