We are inundated with the challenges of brands, and organisations taking advantage of the Halal certifications and labels for their economic advantages, without really understanding that it is not just something to be exploited for greed, but a tool, to be embraced for the goodness of the humanity in general
Each organisation can walk their own paths and grow at their paces in formulating and structuring what Beyond Halal should be and look like at this point in time. The sky is truly the limit