Case Study A
Organisation B has gone through a lot in the logistics area, and now it’s breathing a new lease into an old, repurposed facility to meet the demands of a new generation
The Prime Minister was scheduled to officiate the aptly repurposed facility and it’s deemed an event of national milestones of sorts
Andhika Pramuthya was contracted to manage the media for the event, which also includes foreign presses
More than 80 media representatives participated and within a week the media ROI quickly covered the 1 million mark, with coverage back to back from broadcasting statioms to major news outlets, to magazines, later, foreign presses
The new branding of the repurposed facility gained full traction and its messages successfully conveyed to targeted audience and also to the general public – the future consumer of the facility
Case Study B
Brand A is a new entry into the FMCG market. With a novel idea of introducing locally inspired dishes in instant formulations and packagings, they have much potential to be tapped
Unfortunately, their resources were low and apart from concentrating on trade shows and having strengths in the logistics, the competitors in the same niche are bearing in fast, and they were worrier about moving stocks and capturing potential consumers buy ins
As the cost for getting into hypermarts and convenience stores are steep, they were cautious on how to proceed and if they finally decided to do so,which they are in talks then, what measures can they take to ensure better if not best market adoption aka consumer rave
Andhika Pramuthya proposed a unique PR campaign,albeit smallish in scale, but ambitious enough to make great strides for the new entry brand
Several events/programs, not forgetting CSR, even at their level, were carried out, with positive results amplified by strategic partnerships with select influencers and media
Publicity coverage not deemed possible for an unknown brand quickly gained traction amd surpassed previously expected ROI targets
More so,the convenient and novel ideas stemmed from their products, became word of mouth by great association with a great influencer that so happen to be more visible, from a rookie celeb to a mainstream one. We hit a goldmine with that one. A win-win for everyonet
Case Study C
Public figure C is an author of a special calibre with a background in communications and media. Listed in the Who’s Whos of notable writers, C has garnered awards and accolades as an appreciated industry maven and then later, to pursue back her passion for writing, challenging herself with genres from children’s books to biographies of respected figures of society
Shy but well spoken, C wanted to reach out to younger generations and speak about not forgetting one own’s dreams and passions, which has given her opportunities to work in NYC, with the world’s biggest names, as well as public figures
C’s campaign lasted for years, and each coverage and spread managed to capture C’s youthful demenour and outlook on live, and C shines whether on TV, radios,features and magazines
Working with C, Andhika Pramuthya understood that sometimes it’s not the volume of the media coverage that matters but quality and depth given with those opportunities, albeit few a spread out throughout the years that makes lasting but also meaningful impact
