There are various ways of coming to terms with stories and its relevancy for organisation’s growth or just as tools for marketing, sales and also Public Relations. One of the most important step or policy is all about always be story-fying – whether it is about always finding new stories, making obvious and conscious efforts to dictate, anecdote and store the stories gathered, stories that happens all around us, and in this case, the said and particualr organisation, will just disapper, with it, great loss to the organisation’s own story culture
Story-scaping is about understanding, and also, filling the blanks of the story landscape – first, from the market or trade’s persepctive, and then, to the organisation’s own needs, inadequacies and efforts to move beyond its comfort zones
Story-scaping is the brother and also sister of content making, which is how we editorially make plans to adequately suppy relevant, up to par and our real efforts is creating more opportunities so that the organisation will not run out of possible stories to share with its intended audiences
Everyone and almost everything have their stories. An editor of sorts will be able to skim through it, plan and distribute, as well as rate and better present it, to suit the palate of future and possible readers and audiences
We live, truly, in an undebatetable age of too much excitement, all things touted as new, innovative, first in the world and of its kind, that making a wee way into today’s public, and often sacred private consciousness of individual publics, is almost an impossibility, if not taken seriously
Uniqueness, good timing, on point material and message presentations are all but basic requirements and tenets of today’s quality content. Stories, however, takes on harsher and stricter laws. Without true entertainment value, most stories sinks to the bottom, eddy-ing with whatever it is pooled down there, destined to be left out and forgotten by what is accepted and embraced in popular culture and reality
But stories, in general, in our observation, doesn’t have to be mainstream to be popular. Nor does it have to fit in rigid requirements of what’s hot and trendy. It just needs to be appealing enough to nicher and nicher groups of publics, which may later on, depending on it’s contagion factor, could further infect the essence of the stories in question to willing possible future audiences, listeners and consumers. It just needs a proper bearing to suit someone or some groups. True enough to its principles that it becomes the world and universal in value to individuals of the smallest of groups, it is with these groups, the stories then can have a fighting chance of surviving, gain traction and beging to have a life of its own
Stories can be sourced from many areas and although many will limit the stories to origin and development of said relevant brand, products and services, expanding the possibilities will ultimately provide a bigger pool of good enough story leads that can be explored, improved on or dedicatedly written to be presented for new audiences
Examples of story sources for story-scaping opportunities :
+ Leadership issues, takes and risks that went on into making brands, products and services
+ Innovation and thought processes that went into designing and exploring consumer needs
+ The diversity of thoughts, creativity that makes Peacefulness as important ingredient for innocation, sustainable business operations and etc
+ Using Happiness, Mindfulness and Purposefulness values as compass to direct, collate stories
