Nowadays, consumers deep dive into the real living and working vibes of the organisation and teams behind their beloved or soon to be purchased brands, products and services. Beyond mere branding, people or the publics wants authenticity
More than that, they want something enriching, not superficial and surface level recognitions. They want brands that talks directly to their core beingness and suffuses genuinely with their life principles and credences. This, in reality is often impossible of any much every organisation to satisfy or comply, but that doesn’t mean being a business entity entitles organisations to lie, misled or plain hijacking the publics with misplaced brandinngs, carried out in the name of mere profit making exercises. No, being blunt about you’re plain greedy as a change, will not do too
The change towards a holistic, Peaceful Organisation way of operating businesses is long time coming. There are big opportunities for organisations to claim a stake and be a part of the teams that help bring light to this agenda and movement
One of the ways organisation can truly differentiates itself from its competitors, although this is not an entirely new exercise, is to promote history, art and culture, wholeheartedly and honestly. It is not new, it has been done repeatedly and successfully before but still in quantifiable numbers and for many smaller scaled organisations, these types of exercises and idea are all abandoned at the get fo, and it’s a big shame. If only every organisation, big and small, lend their piece in this big idea movement, our nation’s overall local history, art and culture appreciation could’ve double over the years and it would’v benefited the nation, generations to come
Organisations, individually could find their own novel ways in inculcating history, art and culture movements into the very DNA of their organisation. Few of the ways are :
+ Sponsoring/ patronage of select causes and art, culture as well as history focused initiatives
+ Getting the teams in the organisation to prepare performances, or work with external teams to research, re create as well as yield seeds for original art, or culture innovations and materials
+ Collating important niche materials relating to organisation’s identity in relations to history anecdotes or similar fervours in past stories that could inspire greatness and great work ethics
+ Supporting important archaeological digs through financial, emotional support initiatives to drive recognition and appreciation of the efforts involved in preserving and unearthing histories our nation and the Malay people in general
