The uniqueness of Andhika Pramuthya’s Public Relations Campaign Propositions lies in its Peacefulness cred. Underlying it is the Happiness, Mindfulness and Purposefulness mantra and values that seeps in and creates a powerful construct for organisations on their journey to become a Peaceful Organisation
The use of the words ‘Daun’ and ‘Green’ denotes its strong allegiances to the causes of protecting the nation’s forest reserves that of late, has been ravaged incessantly by illegal durian and vegetable farmers without remorses
We are also an advocate for the green-ification of the city’s roofs. Whether urban farming or little gardens, both residential units and commercial structures can truly lend their shares in turning the cities into a more green image, with lots and lots more leaves
What is Peaceful Public Relations that Andhika Pramuthya advocates? Like many other consultancies, we advocates good ethics and professionalism in both our works and how we conduct our images and brandings. On top of that, we try to encourage our clients to adhere to Islamic or Peaceful ways of doing things or living principles, so that it permeates into every pore of the briefs, and the campaigns we manage and plans we execute
Although we never force our non muslim clients to fully adopt the Peaceful Living or Islamic principles, as a Muslim predominant country, a deeper understandings from the Muslim’s point of views and embracements will only spell added advantages in our competitive world of expected perfections and flawless engagements with target audiences, which are majoriti-ly Muslims in Malaysia
What are our basic Public Relations services?
Andhika Pramuthya provides all the basic Public Relations services such as press release writings and distributions, spokesperson’s grooming and interview pitching to select media, press conferences and launches, as well as online content impression audit and overall content improvements plannings
How does adding the Peaceful word to our Public Relations services changes things?
In most things, it stays the same, because the basic practices of Public Relations consultancy are latently similar from one consultancy to another. What makes us different in our approach is because our services caters to the bigger picture of transforming not only the organisation but the whole ecosystem of the economy, into more Peaceful
It means, we try to push for more activities, decisions and cultures that promotes harmony, wellbeing of both the providers and receivers of the services of each organisations. A Peaceful Organisation will adhere to a more stricter approach in ensuring fairness and welfare of its employees, and Andhika Pramuthya will be there to assist in promulgating the plans as well as providing effective messages for the business community and the consumer market audiences to digest
Is it okay for not so yet Peaceful Organisations to acquire Andhika Pramuthya’s Public Relations services?
Peacefulness is a journey, thus, transforming organisations into one takes time, and the fact that organisations are warm enough to be interested in our services, although we are loud advocates for Peacefulness, is the greatest of compliments already
How can organisations be more Peaceful, at least in their Public Relations?
The most important part of this initiative is content. Ensuring that great content are put out in select platforms are of prime importance. Infusing Peaceful messages without alienating any groups is a no brainer and must be a good policy to adopt
To add that up is of course ensuring that all the messages and presentations of the organisation’s press releases, and interview talking points and news coverages are in line with a more Peaceful way of executing things. We are talking about operations, marketing as well as the organisation’s overall reputations – the organisation must be on top of its games, in all matter. Being Peaceful does not mean being an excuse for being inferior or weak, it is about generosity and all out wisdom adoptions at levels of the organisation’s beings and operations
A truly Peaceful Public Relations campaign takes into account the necessary changes that needs to be done to ensure successful executions, led by credible and efficient leaders organisation wide. We believe a PR campaign, usually believed to be just an external exercise is also internal, and that both external and internal components must be in sync to ensure the dynamics of the messages being spread have resounding effects
That is why, to be seen as reputably smart and positive, a sort of house cleaning in other words is necessary. To lead this, we need to rope in foresighted leaders who believes in this cred, so that positive changes can be implemented without glitches nor sabotages, thus affecting in effective Public Relations campaign execution through and through, God willing
