Videos

Angin in Ruins

Angin in Ruins captures the mood and philosophy of Andhika Pramuthya’s Angin Consultancy theme. Angin here, takes the meanings of not just moods and predispositions, but also character, attitudes, values and the lores regarding it

Like the tempest, it’s impossible to forcibly put in place. Like the softest of winds billowing through rafters and coconut leaves, it caresses the most frigid of minds and souls – it breathes in life, hope and future of being. It doesn’t want to be contained, but it must take some form for it to be useful. Too much, too big, too monstrous, it destroys without mercy, acting on the will by God

The wind, Angin, is as much as elusive as it is our good old friend. That the Malays have such unique interpretations regarding Angin, not just as winds in its many forms and permutations, but also signifies moods, temper, predispositions, innate talent and character

Andhika Pramuthya’s works focuses on changing and managing public’s perceptions – from news, to chatter, to opinionated pieces, and like the winds, minds, moods and preferences changes by the seconds, an impossible task to apprehend, but Andhika Pramuthya is keen to be a trusted partner in this. News, tips and changes, as if carried by the winds, not unlike the fast paced digital nature of our online and offline media world now, must be updated, analysed in terms of sentiments. Andhika Pramuthya must be at the fore to help protect future clients’ reputations, wellbeing, sustainability and survivability

Angin is also closely related to Change. The winds carries news of changes, clues to changing of seasons, moods, temperaments, preferences and administrations. One can’t really predict the winds, but one can try to harness it, funnel it and perhaps ready one-selves for it. The internet, along with the platforms, now also with ChatGPT likes, makes changes almost too fast, abrupt and leaving wrecks in its wake. Andhika Pramuthya will be your partner in foreseeing this situations, wreck or no

Bunga Emas

Bunga Emas embodies the art direction for Andhika Pramuthya’s creative presentations on platforms and offline. It marries both historical and the fantasy/lore aspect of Bunga Emas, as to make it unique to the consultancy and upcoming future clients and partners

Memori

Memori is where it all began. Andhika Pramuthya wanted to emphasize that in all our deepest hearts, is already the longing to make things better, livable and fair for all. Memori highlights chivalry, the quest for self and also battling demons and greeds

Angin Consultancy

Daun – Public Relations

The leaves are used as inspiration for this short clip introducing Andhika Pramuthya’s Public Relations services

A compilation of short video clips

Why PR?